Breathe In: The Neuroscience of Scent With record rainfall in the US this past month, April showers certainly brought May flowers along with a dazzling bouquet of scents. One of the greatest and most ancient gifts bestowed on humans is the ability to enjoy the perfume of blossoms and a wide variety of other olfactory delights. Until recently, we thought that […] Read More IAM Lab Showcases Neuroaesthetics in Action at Milan Design Week Our work is taking root and blossoming this spring as the International Arts + Mind Lab heads to Italy to participate in the most important design event of the year, Milan Design Week. On April 9, we’ll open our exhibit A Space for Being at Salone del Mobile Milano. Developed in partnership with Google, Muuto […] Read More Creating a Love Connection in the Heart of Times Square By IAM Lab Guest Contributor Suchi Reddy In July 2018, our architecture and design studio, Reddymade, was invited along with seven other firms, to compete in the tectonic contemplation of a quintessential emotion—a feeling that has the power to move mountains, make miracles happen, and bind city and community—LOVE. The Times Square Challenge The brief, […] Read More Mind the Gap: Improving Urban Mobility through Science and Design How do people move through cities? Is technology helping or hindering their movement? The answer may depend on whom you ask. IAM Lab Executive Director Susan Magsamen joined a dynamic panel for “Mind the Gap: Improving Urban Mobility through Science and Design,” hosted by Van Alen Institute and moderated by Jonathan Hilburg, assistant editor at […] Read More Q & A with Rogers Partners Architects + Urban Designers “…the campus is modeled after the neighborhood beyond its gates. Rust-toned classrooms clad in Corten steel resemble brick row houses and are organized like city blocks with stoops, circulation paths, and open space interspersed between them…The city views the school not just as a place for the children it teaches, but as an amenity for […] Read More Join the neuroaesthetics conversation. First Name * Last Name * Email * subscribe Thank you! Check your email to confirm your subscription.