Key points Pareidolia is recognizing patterns, like faces, in random stimuli, aiding survival and creativity. Research links pareidolia to neural activity, creativity, and cognitive flexibility. Tests using pareidolia-induced images may […]

The United States has experienced numerous tragedies in the past year, from the devastating wildfires in Maui to mass shootings in schools and places of worship. Such events are associated […]

What if your doctor could prescribe an art class, a trip to a museum or park, or tickets to a show to help improve your mental health? As unconventional as […]

In this two-part series, we explore the burgeoning field of human flourishing (or simply “flourishing”), and its real-world arts- and aesthetics-based applications for bettering our physical and mental well-being.  If […]

New research shows great potential for improvisational movement to help older adults and individuals with perceived memory loss and neurodegeneration; benefits include improved balance, improved balance confidence, and improved mood. […]

In this two-part series, we explore the burgeoning field of human flourishing (or simply “flourishing”), and its real-world applications for bettering our physical and mental well-being. In the last few […]

In this interview, Dr. Tasha Golden, Director of Research at the IAM Lab, discusses social prescribing, evaluating the nation’s first arts on prescription program “CultureRx”, and sharing what needs to […]

As mental health issues increased in the United States during the COVID-19 pandemic, interest in art-making has also expanded — offering ways for us to creatively cope with the new […]

IAM Lab is proud to partner with Google Arts & Culture and Google’s Wellbeing Lab in a digital wellbeing experiment called “In Rhythm With Nature”, inspired by the flower clock […]

As research grows, interest also continues to rise in psychedelic therapies as treatments for addiction and mental health conditions, including PTSD and depression. But how does the “set and setting” […]